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Born and raised on Tucson's south side, Bobby earned the nickname "The Jet" for his speed and leadership during Sunnyside High School's State Championship runs. A University of Arizona graduate, he later trained and competed in Brazilian Jiu-Jitsu in Brazil, earning a bronze medal at the 2015 IBJJF World Championship.
Bobby also spent six years competing in the Professional Bull Riders (PBR) circuit across the U.S., Mexico, and Brazil. Drawing from experience at the highest levels of sport, he now helps athletes and everyday people elevate their performance through discipline, and mental toughness. Bobby lives and coaches by his core values, strong nutrition, hard work, and a drug and alcohol-free lifestyle.